BLUNT! Cacao came to us ahead of their launch with a clear vision: change the perception of what chocolate really is — and do it with a voice that’s as bold as their name. Our task? Craft a full brand narrative from scratch, including tagline, brand story, website copy, and Instagram bio, that would resonate with health-conscious parents and ethically minded consumers alike.

We worked with the founder of BLUNT!, Jessica Harvey, to tease out their mission, vision, audience, and key messaging. We then used that to craft a brand story that is rooted in radical transparency, combining a powerful founder origin story with the joy and simplicity of discovering “true” chocolate. We leaned into an unfiltered tone — calling out industry practices and offering an alternative built on ethics, sustainability, and love. With a balance of directness and heart, we created messaging that cuts through the greenwashing and sugar coating while still inviting people in with a sense of joy and playfulness.