We have been working with The Rainforest Alliance for over five years, helping them create marketing collateral, blog posts, reports, and more. In 2024, they enlisted our help for their interactive annual report. The main challenge for this project was distilling a wide range of complex, technical information into core messages that resonate with both a consumer and company audience.
To succinctly showcase the strides that this pioneering nonprofit has made towards a bold and regenerative future, we adopted an active, optimistic, and confident voice throughout the report, eliminating jargon and explaining concepts in a simple and easy-to-understand way.
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Straight-to-the-point text, married with interactive visuals, conveys the organization's impressive human and environmental impact in a way that feels accessible even for people unfamiliar with their work.
From complicated to clear and crisp
"THANK YOU! It's fantastic how you have brought our new tone of voice to life in the annual report, processing so much complicated information into clear and crisp text! Such a pleasure to work with you as always. We really appreciate your support for us every single time!"
-Daria Koreniushkina, Senior Communications Manager
"Thank you for all your hard work during this project! We're receiving excellent feedback from the leadership team and board members, some of which specifically about the quality of the writing. Well done. 😊 "
-Marta Fiolhais, Digital Production Associate
"Writing to let you know that the 2023 Annual Report is now live! Can't thank you enough for all you did to help us get here—how quickly you adopted our new organizational tone of voice, your keen eye, and your teamwork throughout this process."
-Jenna Pacitto, Senior Editorial Associate
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