EAST LIBERTY DEVELOPMENT, INC.

East Liberty Development, Inc. (ELDI) is a community development corporation based in Pittsburgh’s East Liberty neighborhood — one of the state's most vibrant communities in the 1950s, which fell into decline following urban renewal era changes. Since the late 90s, ELDI has worked to revitalize the community according to the vision of its long-time residents. However, the organization has struggled with accusations of gentrification and displacement. Since 2014, ES Content Creative has led ELDI’s communications efforts with a central goal: to shift the narrative. That meant positioning the organization as the long-standing community advocate that it is by showcasing the visionary nature of its work.

To reshape public perception, we developed a content strategy focused on transparency, storytelling, and impact. This included managing day-to-day communications and community management, crafting resident-centered narratives, and highlighting ELDI’s work to preserve affordability and empower legacy residents. In 2017, we led a full website redesign to better reflect the organization’s mission and values, and in 2021 we led development of a 20+ year retrospective impact report to share ELDI's work and framework for change with a wider audience.