LEPAYA

The voice:

confident, direct, forward-thinking

The brief:

Lepaya is a global upskilling platform on a mission to close the skill gap by empowering workforces with key skills that drive performance. As the company scaled — and later acquired Krauthammer — they needed strategic, high-quality content that could position them as a thought leader and industry leader in the learning and development space. ES Content Creative was brought on initially to support Krauthammer and then Lepay with SEO-driven blog articles, white papers, and downloadable e-books designed to inform, engage, and convert.

The narrative arc:

Working closely with the content director, we developed laser-focused blogs and other collateral rooted in business-driven storytelling. The challenge was to produce content that wasn’t just keyword-rich, but truly cutting-edge — reflecting the rapid pace of workplace transformation and helping Lepaya stand out in a crowded L&D market. From integrating AI into people development to future-proofing sales teams, each piece was tailored to the needs of senior HR leaders and decision-makers, blending insight with actionable value.

The impact

The result was a body of work that not only supported SEO and lead generation but also elevated Lepaya’s voice in the world of talent development. Whether through in-depth e-books or forward-thinking blog posts, the content helped position Lepaya as a trusted guide for organizations navigating the future of work and drove both awareness and authority in the L&D space.

Client love

TBD

"ES Content Creative always provided very well written content with fast turnaround"
-Silvia Cosma, Digital Brand Specialist, Krauthammer

Let's translate your vision into words

Book your copywriting project